Winter Forum

Copy of Winter Forum 2020 - Save the Date

Thursday, March 5, 2020 
Torrance Cultural Arts Center

About MMASC's Winter Forum
The Winter Forum is the first of premiere annual events of the year provided by MMASC and its partners. This one-day conference includes professional development sessions on important topics facing the profession, as well as networking opportunities for MMASC members and sponsors. This is a perfect opportunity for individuals and organizations to tap into the expertise of regional leaders and gain exposure to best practices.

Torrance Cultural Arts Center
3330 Civic Center Drive
Torrance, CA 90503

9:00 am - 4:00 pm
Registration begins at 8:30 am Program begins at 9:00 am

   Early Bird Registration
January 15 – February 12
 Regular Rates
February 13 through March 5
 MMASC Member $105  $115
 Nonmember $120   $130
 Student Member  $75  $85

Online Registration

 Program Agenda

8:30 AM   Registration & Continental Breakfast
9:00 AM 

9:30 AM
CGL Course (.5 Credit) - Strategic Planning 
Build a Plan and Make it Stick – Scott Ferguson, Retired Fire Chief

It is no secret that some form of a functional strategic plan is at the core of a sustainable business model. The end product is intended to provide both focus and a dialog form which to share organizational priorities, funding needs, and accountability. It can also be confusing, time consuming, and do more damage than good if not managed wisely. This session answers the question, “why bother,” by sharing a very simple and practical approach to building a user friendly strategic plan. This session also highlights why these plans are so important in fostering teamwork and developing and maintaining organizational credibility.

11:00 AM Legislative Update - League of California Cities
11:45 AM Networking Lunch
12:45 PM CalED Update
1:30 PM Enhancing Your Digital Media Presence - Brett White, Digital Media Officer at City of West Hollywood, and Martha Guzman-Hurtado, Communications & Marketing Manager at City of Fontana

Today, local government organizations are tasked with finding ways to more effectively serve and engage stakeholders digitally. Many cities and counties serve diverse communities who have varying needs, wants and expectations on the delivery of information. Brett White, City of West Hollywood, and Martha Guzman-Hurtado, City of Fontana, will discuss their tips and tricks for a successful digital media presence.
2:45 PM Hot Topics in Negotiations for 2020 and Beyond - Laura Drottz Katly, Partner at Liebert Cassidy Whitmore

Negotiation season is here in many public agencies and with this busy season comes a multitude of hot topics and potential pitfalls.  Join a seasoned negotiator who will share core areas for review and discussion at the collective bargaining table. In addition to the common subjects of balancing affordability and cost containment against employees’ desires for income improvement, we will look at areas of the MOU that prove to be most problematic with legal compliance and developing strategies and solutions to help you reach a deal.  Getting prepared early is critical and developing a strategy and list of priorities can help your time at the table be more efficient and effective.
4:00 PM Networking Reception

Contact Information
For questions or more information, please contact Winter Forum Co-Chairs, Paolo Kespradit and Nick Gonzalez at